242: Leaders with Heart are Passionate About Their Mission

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Lucinda (“Cindy”) Baier is the President, Chief Executive Officer and a member of the Board of Directors of Brookdale Senior Living, the nation’s premier operator of senior living communities. The company’s 40,000+ employees are taking care of America’s seniors and, in 2020, Fortune magazine ranked Brookdale as one of the top 200 largest publicly listed employers in the country.

Ms. Baier became Brookdale’s President, Chief Executive Officer and a member of the Board of Directors on February 28, 2018. From

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