4 Common Employer Brand Challenges (and How This Credit Bureau Tackled Them)

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Like many employer brand leaders, Lena Lotsey’s role was born out of need. Social media management was becoming too much of a full-time job for Experian’s employee acquisition team, and they needed someone to focus solely on employer brand.

Over the next two years, Lotsey grew employer branding’s ranks to include 30 brand managers in each of Experian’s regions

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