648: How Companies Get Creativity Right (and Wrong)

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https://audio.hbr.org/ideacast/20180918122317-648_HowCompaniesGetCreativityRightandWrong.mp3

Beth Comstock, the first female vice chair at General Electric, thinks companies large and small often approach innovation the wrong way. They either try to throw money at the problem before it has a clear market, misallocate resources, or don’t get buy in from senior leaders to enact real change. Comstock spent many years at GE – under both Jack

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