Behind the Curtain: A Look Into Paycom Marketing With Adam Ballard and Casey Twenter

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Adam Ballard, VP of Marketing

Casey Twenter, Senior Creative Director

From TikTok to TV, Paycom has partnered with influencer Corporate Natalie to reach audiences nationwide with its message on the power of employee-driven payroll through Beti®. But how did these efforts come to fruition?

Paycom’s vice president of marketing Adam Ballard and Casey Twenter, senior creative director, join host Morgan Beard for a discussion on what it takes to make these campaigns happen.

“One of the things I

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