Stephanie Alofoje was nervous. Not only did she have to build an app that interfaced with Yelp’s API, but she also had to present it to the entire organization. Plus, she’s not a developer or product manager—she’s Twilio’s Director of Global Employer Brand and Recruitment Marketing, and she was in […]
Baxter International is a 90-year-old multinational healthcare organization with 60,000 employees, headquartered in Deerfield, Illinois. You’ve probably used a Baxter product at some point in your life, even if you didn’t realize it, especially if you’ve ever had an IV. However, they hadn’t exactly been aware of or in the […]
One of the key challenges that comes with working in employer brand is measuring sentiment. For Shana Andrews, the Senior Manager of Global Employer Brand at PepsiCo, this challenge is even more daunting because of the size and scope of the organization. “When I was a PR practitioner, I remember […]
Time after time on the Employer Branding Podcast, the people we talk to bring up the importance of being the sort of organization your employees are proud to be a part of. In fact, a pre-pandemic LinkedIn survey found that 71% of professionals would be willing to take a pay […]
