Category: Employer Branding Podcast

In this weekly show, international employer brand leaders, rebels, and innovators share their favourite tactics and strategies. From challenger brands with momentum – to leading companies such as GE, Walmart, Virgin Media and Vodafone. Hosted by Jorgen Sundberg.

What’s Your Employer Brand’s Je Ne Sais Quoi?

“What does great look like?” This was the question one tech company asked itself as it began to explore its “je ne sais quoi”—or, as it’s known at other companies, its employee value proposition. Talend was on a mission to put words to what were necessarily undefinable qualities of its […]

How Chewy’s Employer Brand Strategy is Based on Exceptional Culture

While pandemic restrictions on in-person business were shuttering companies around the globe, some e-commerce brands found themselves in the midst of an unexpected boom. Chewy.com was among them: The online pet care company’s sales grew as pet owners under lockdown turned to them for home-delivered food and supplies. The windfall […]

What Newsworthy Change Does to Employer Brand Visibility

A company founded in the 1880s is making headlines in 2021, thanks to its sustainability efforts. Ball Corporation, which consumers may know as the manufacturer of the classic Mason jar, just saw its name added to a local landmark and launched an “infinitely recyclable” new product—all while growing at a […]

How a Software Company Becomes a Great Place to Work

Long before COVID-19 made employee wellness and working from home new priorities for workplaces around the globe, VMware was experimenting with fine-tuning its employee experience. This unsung hero of the B2B technology space was powering some of the busiest and most visible brands of the early months of the pandemic, […]

What Google’s Employer Brand Strategy Can Teach Us

Leading employer brand at one of the world’s tech titans means grappling with a reputation of legendary proportions, supporting a network of 120,000 employees around the globe, and staying sensitive to the needs of one billion users. It’s what Mary Streetzel faces every day in her role as Head of […]

4 Major Obstacles Today’s Employer Brand Teams Face

The rapid tech innovation and global crises of the past few years have forced companies around the world to evolve, and their employer brand teams along with them. These upheavals have been hard on small and nimble organizations, but what about global ones? What does “adaptability” look like when you’re […]