Category: Employer Branding Podcast

In this weekly show, international employer brand leaders, rebels, and innovators share their favourite tactics and strategies. From challenger brands with momentum – to leading companies such as GE, Walmart, Virgin Media and Vodafone. Hosted by Jorgen Sundberg.

4 Common Employer Brand Challenges (and How This Credit Bureau Tackled Them)

CLICK MP3 LINK BELOW TO STREAM AUDIO Like many employer brand leaders, Lena Lotsey’s role was born out of need. Social media management was becoming too much of a full-time job for Experian’s employee acquisition team, and they needed someone to focus solely on employer brand. Over the next two […]

How to Apply Design Thinking to Employer Brand

CLICK MP3 LINK BELOW TO STREAM AUDIO The employer brand team at Ritchie Bros faces many of the same challenges as other companies, including brand awareness, workplace diversity, and more. However, it tackles them in a unique way: with design thinking. In building an EVP for Ritchie Bros, an online […]

How Cox Enterprises Built a Brand Advocacy Program

CLICK MP3 LINK BELOW TO STREAM AUDIO Your employees are talking about your company. Whether they’re posting them to Twitter or not, they have opinions. As scary as that might sound, those opinions are some of your most powerful branding and recruitment tools—when leveraged correctly. For employer brand teams wanting […]

Designing the Total Employee Journey

CLICK MP3 LINK BELOW TO STREAM AUDIO Tending to the candidate experience is an important part of employer brand management, but it’s far from employer brand’s only job. After all, “candidate” is just the first of many roles an employee holds across their journey with your company. At packaging solutions […]

The Principles of Employer Brand Leadership

CLICK MP3 LINK BELOW TO STREAM AUDIO Any strong employer brand leader could likely list off their organization’s core values at a moment’s notice. These values drive a company’s big picture and, at their best, fuel a health and innovative culture. Those big-picture values, however, aren’t always precise enough to […]

A Small Firm’s Guide to Building Employer Brand

CLICK MP3 LINK BELOW TO STREAM AUDIO When Aaron Kraljev left Wells Fargo in 2019, he left behind many of the comforts that come with working for a large organization: a familiar order of operations, significant resources, the security of knowing where to turn for answers, and the stability offered […]

What Employer Brand Leadership Looks Like in Tech

CLICK MP3 LINK BELOW TO STREAM AUDIO Thanks to media and the headline-grabbing office quirks of industry giants like Google, tech culture’s reputation precedes it. Jobseekers perceive tech companies as fast-paced, innovative places to work, and many assume a “work hard, play hard” attitude is a necessity. These preconceptions have […]