Category: Employer Branding Podcast

In this weekly show, international employer brand leaders, rebels, and innovators share their favourite tactics and strategies. From challenger brands with momentum – to leading companies such as GE, Walmart, Virgin Media and Vodafone. Hosted by Jorgen Sundberg.

How to Get Leadership to Buy Into an EVP Strategy

When you’re in charge of implementing an employee value proposition (EVP) or employer brand strategy across a global company, you can’t do it alone. Yes, you may be able to research and identify why people have joined and stayed at your organization, but turning that into an action plan for […]

What Tech Talent Is Looking for Beyond Salary

One of the main challenges with talent acquisition and retention in tech today is the rate at which talent moves between organizations. 48% of tech workers surveyed in 2021—nearly half—said they thought they were likely to find a new job in 2021. On top of that, there is no shortage […]

The Keys to a Great Employer Branding Content Team

For any employer branding team, content is going to play a key role in how you get your employer value proposition (EVP) across to potential employees. The problem is that content creation can often feel like you’re stuck on a treadmill, trying fruitlessly to catch up on endless content calendars […]

How Large, Global Brands Challenge Assumptions with Employer Branding

Apple, Google, Facebook, Microsoft: these are large, global companies that don’t have any trouble recruiting top tech talent because they’re, well, extremely well-known tech companies. However, as digital transformation has rapidly accelerated in the wake of 2020, everybody is looking to attract tech talent, including global brands you might not […]

Why Social Impact and Business Impact Go Hand in Hand

The landscape of what matters to employees has changed. Prospective employees don’t just want to know if your organization is a good place to work, but also whether or not you’re doing good in the world. Social impact has become a measuring stick for your employer brand, and top talent […]

How Top Tech Talent’s Values Have Shifted Post-Pandemic

Standing out to top tech talent used to be all about the perks your business could offer. Tech companies offered amenities like yoga classes, gyms, restaurant-quality food, nap pods, game rooms, and more. In the post-pandemic world, however, those types of perks don’t mean much to potential hires. The proliferation […]