Category: Employer Branding Podcast

In this weekly show, international employer brand leaders, rebels, and innovators share their favourite tactics and strategies. From challenger brands with momentum – to leading companies such as GE, Walmart, Virgin Media and Vodafone. Hosted by Jorgen Sundberg.

A Distributed, Embedded Approach to Employer Brand

On every episode of the Employer Branding Podcast we ask the same question: what is your main talent challenge? And almost every employer branding expert we speak to gives a similar response; they’re trying to hire more tech talent but they’re not known as a tech company. If this sounds […]

How Social Listening Helped Mars, Inc. Evaluate Its EVP

Across the globe, businesses are scrambling to add new hires while trying to make the changes needed to stand out in a competitive talent marketplace. For many organizations, that means taking a closer look at not just what you expect from employees, but what they expect from you. Candidates’ expectations […]

Employer Branding with a Sales Mentality

In an increasingly competitive market for talent, employer brand and talent acquisition need to think differently about how to stand out to candidates and catch their interest. One of our standard questions on the Employer Branding Podcast is, “What is your biggest challenge?” The response we hear time and again […]

How Employer Brand and Inclusion Go Hand in Hand

Creating an Employer Value Proposition (EVP) is a balancing act. Yes, you’re trying to make something that appeals to prospective candidates and speaks to what they want in a wildly competitive labor market. However, you can’t just go by what sounds good—you need to articulate what is unique, different, and […]