Category: Employer Branding Podcast

In this weekly show, international employer brand leaders, rebels, and innovators share their favourite tactics and strategies. From challenger brands with momentum – to leading companies such as GE, Walmart, Virgin Media and Vodafone. Hosted by Jorgen Sundberg.

Why Employee Advocacy Is More Important Than Ever in a Post-Pandemic World

When it comes to your employer brand, your strongest advocates are often the people who live it day-in and day-out—your employees. But wanting a strong employee advocacy presence is one thing. Actually making it happen involves a lot of hard work and strategizing. The benefits of having your team vouch […]

How Diversity, Inclusion, and Belonging Can Inform Your Employer Branding Content

The summer of 2020 found many businesses reexamining the state of diversity, inclusion, and belonging in their organizations. And while many public statements were made about new initiatives and policies, a year later it’s time to see which organizations actually followed through and supported their words with concrete action. For […]

When Human Progress Is the Center of Your Employer Brand

Merck Group has dedicated itself to furthering human progress through science and technology. It’s a lofty mission and one its team takes very seriously, particularly employer brand leader Chris Dinwiddy. As Global Head of Employer Brand and Social Media Recruitment, Dinwiddy is responsible for bringing Merck Group’s EVP to markets […]

How to Attract the Eyes of Tech Talent

Everyone’s looking for tech talent, and the competition within this highly in-demand market is steep. Smaller brands suddenly find themselves pitted against Silicon Valley giants, startups, scale-ups, unicorns, and other legacy businesses. How do you attract the eyes of tech talent when your brand isn’t one of tech’s Big Four? […]