CULT BRAND: How Old Spins to Cool

This post was originally published on this site

CLICK MP3 LINK BELOW TO STREAM AUDIO


https://traffic.libsyn.com/secure/chadcheese/Alex_Nuth-inator.mp3?dest-id=1547096

How does an old stodgy bank start-up a new cool brand? Is a bank even allowed to build a cool brand? Is that a thing?    It certainly is and Alexandra Nuth aka “The Nuth-inator” talks to the guys about how spinning the new Challenger Brand – Brightside – out of ATB happened.   All of this cult branding goodness brought to you by

Go To Podcast/Show Page

Cool Recruiting Tools


  • Job Board Secrets

  • Recruitment Marketing Help

  • Recruitment Tip a Day

  • Recruiter Jobs

  • Find Remote Talent

  • Recruiting Headlines

  • Text Recruiting with Emissary

  • Rejection Email Template