EP 123 – Employer Brand Activation 101

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https://cast.rocks/player/6231/EP-123---Employer-Brand-Activation-101.mp3?episodeTitle=EP 123 - Employer Brand Activation 101&podcastTitle=The Talent Cast&episodeDate=May 17th, 2019&imageURL=https://cast.rocks/hosting/6231/feeds/HAY2N.jpg&itunesLink=https://itunes.apple.com/us/podcast/the-talent-cast/id1168653887?mt=2

A great brand position, brand promise or even strategy that sits in a deck without being used is 100% worthless. So while thinking strategically is a great start, you need to activate the brand in order to see your employer brand’s value.

While we’ve talked about specific channels and media before, we’ve never thought through activation as a concept. In

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