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Storytelling is one of the things that makes humans human. In recruitment marketing and employer branding, stories persuade, create empathy and drive the emotional connections that make people take action.
With the rise of automation and generative AI, human-based storytelling will likely be a critical differentiator between employers. So do we understand how to tell compelling stories, and are our strategies around storytelling sophisticated enough to deal with a future of more disruptive change?
My guest this week is