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India is the third-largest startup hub in the world, posting a record $227 billion in revenue in 2022, according to Mint. Rapid growth is, as always, accompanied by a highly competitive market for talent, which means that good employer branding and a clear EVP (Employer Value Proposition) are crucial.
We were able to catch up with Malliga Rajkumar on a recent episode of The Employer Branding Podcast to find out how she articulated and activated an effective EVP in such