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Creating an Employer Value Proposition (EVP) is a balancing act. Yes, you’re trying to make something that appeals to prospective candidates and speaks to what they want in a wildly competitive labor market. However, you can’t just go by what sounds good—you need to articulate what is unique, different, and exciting about working for your organization that sets you apart from the rest of the field.
We spoke about that challenge to Natalie Bodus, the Senior Director of Inclusion and