How One B2C Organization Revamped its Approach to Recruiting

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Like many businesses, Swisscom was trying to hire IT and engineering talent. However, in a tight jobs market, the telecommunications organization struggled to compete against top tech companies.

“We are mainly associated with being a government company and with our B2C telco products, and both things are not necessarily attractive to IT professionals, unfortunately,” says Katja Wohlwend, the Employer Branding Manager at Swisscom.

To cut through the noise, Swisscom needed to reevaluate who it was talking to and how it

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