How to Create an Accurate Brand That Connects with Your Future Hires with Eric Morley

This post was originally published on this site

It’s no secret that I feel that employer branding is bullshit. Mostly because it is focused on perks and selling a “utopian” environment that is not what the company really is at all. 

Messaging is focused on being the greatest place to work. But we all know that if you are a small to mid sized business, you are at best, a “hot mess”. 

Clarity in who you REALLY are as an organization is the one thing that will propel

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