How to Hire a CMO with Matt Blumberg

This post was originally published on this site

The reason why people think that hiring is “really hard” is because interviews are conducted without a defined set of criteria to which a person is being evaluated.  This especially rings true when interviewing outside your personal competency level. Most often when hiring a CMO or CRO.

In order for any interview to be effective, there has to be two components by which a person is being judged. Skills & Value Alignment. 

Focusing only on skills may solve your immediate

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