Amazon’s leadership principles (Core Values) have been the most critical element in their unprecedented success. Value alignment first, and skills second.
So why is this not a standard practice among all up-and-coming startups?
The reason I believe is that leaders then become accountable for their actions when they misbehave. Without values, it is easy to hide. It is easy to rationalize bad decisions and easier to deflect blame when the shit hits the fan.
This is why 9 out of