Marketing Owns Employer Brand

This post was originally published on this site

https://chtbl.com/track/E7177/traffic.megaphone.fm/FPMN6962572200.mp3?updated=1631440088

Who should own the employer brand?

HR?

Talent Acquisition?

or maybe, oh I don’t know… MARKETING!?!?

Brandon Linn oversees employer brand marketing and social media while reporting to Marketing. It’s a refreshing look at the past, present, and future of the EB profession, with a sobering perspective on how to sell marketing on recruiting, and vice versa.

Enjoy this exclusive brought to you by the mad A.I. parsing and matching skills of Sovren.

Go To Podcast/Show Page

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