Tag: employer branding

Ep 302: Target Audience

CLICK MP3 LINK BELOW TO STREAM AUDIO I’ve been advocating for broader adoption of established digital marketing practices in recruitment marketing for a long time now. With many talent acquisition teams now having to deliver results with reduced resources, understanding targeting and measurement in marketing has arguably never been more […]

Do This! Not That. Employer Branding Tips During a Pandemic

Jim Stroud examines the way companies are treating their workers during this Coronavirus Covid-19 pandemic. Some enterprises are severely damaging their employer brand by the way they are laying off their staff whereas others, are going above and beyond to do all they can for their workers. Companies featured in […]