There is a strong argument that Employer Branding has never been more relevant or important. The last few months have seen many employers making layoffs as they respond to market conditions and some sense of normalization after the pandemic. It’s fair to say that some employers and potentially whole industries […]
Storytelling is one of the things that makes humans human. In recruitment marketing and employer branding, stories persuade, create empathy and drive the emotional connections that make people take action. With the rise of automation and generative AI, human-based storytelling will likely be a critical differentiator between employers. So do […]
It’s now three years since the pandemic changed many people’s work trajectories. While some companies have returned to the office and others are desperately trying to, remote and hybrid work continue to be the norm for many organizations. So putting aside noisy narratives and vested interests trying to take us […]
Employer branding is under pressure in many organizations at the moment, and layoffs and budget cuts are hitting the function hard. However, anyone with even the most basic understanding of employer and talent branding can see how short-sighted this is and how vital building an employer brand is for a […]
Jim Stroud examines the way companies are treating their workers during this Coronavirus Covid-19 pandemic. Some enterprises are severely damaging their employer brand by the way they are laying off their staff whereas others, are going above and beyond to do all they can for their workers. Companies featured in […]
