Tag: employer branding

Ep 520: Human Storytelling

Storytelling is one of the things that makes humans human. In recruitment marketing and employer branding, stories persuade, create empathy and drive the emotional connections that make people take action. With the rise of automation and generative AI, human-based storytelling will likely be a critical differentiator between employers. So do […]

Ep 511: How To Be A Global Employer Of Choice

It’s now three years since the pandemic changed many people’s work trajectories. While some companies have returned to the office and others are desperately trying to, remote and hybrid work continue to be the norm for many organizations. So putting aside noisy narratives and vested interests trying to take us […]

Do This! Not That. Employer Branding Tips During a Pandemic

Jim Stroud examines the way companies are treating their workers during this Coronavirus Covid-19 pandemic. Some enterprises are severely damaging their employer brand by the way they are laying off their staff whereas others, are going above and beyond to do all they can for their workers. Companies featured in […]