Tag: EVP

What’s Your Employer Brand’s Je Ne Sais Quoi?

“What does great look like?” This was the question one tech company asked itself as it began to explore its “je ne sais quoi”—or, as it’s known at other companies, its employee value proposition. Talend was on a mission to put words to what were necessarily undefinable qualities of its […]

What Newsworthy Change Does to Employer Brand Visibility

A company founded in the 1880s is making headlines in 2021, thanks to its sustainability efforts. Ball Corporation, which consumers may know as the manufacturer of the classic Mason jar, just saw its name added to a local landmark and launched an “infinitely recyclable” new product—all while growing at a […]

How a Software Company Becomes a Great Place to Work

Long before COVID-19 made employee wellness and working from home new priorities for workplaces around the globe, VMware was experimenting with fine-tuning its employee experience. This unsung hero of the B2B technology space was powering some of the busiest and most visible brands of the early months of the pandemic, […]