Tag: EVP

How to Set Goals for Your EVP

NBCUniversal is a massive, massive organization. But what happens when such a large company needs to develop and activate a new EVP (Employer Value Proposition)? That was the challenge facing Anne Hurley, Director of Talent Branding at NBCUniversal. We brought her on the Employer Branding Podcast to talk about how […]

How Social Listening Helped Mars, Inc. Evaluate Its EVP

Across the globe, businesses are scrambling to add new hires while trying to make the changes needed to stand out in a competitive talent marketplace. For many organizations, that means taking a closer look at not just what you expect from employees, but what they expect from you. Candidates’ expectations […]