Tag: storytelling

What Employee-Generated Content Does to Your Employer Brand

CLICK MP3 LINK BELOW TO STREAM AUDIO Employee-generated content may not be as strategically crafted as something straight from your marketing department. Its messaging may be more candid than what your company usually posts to LinkedIn. But these markers of authenticity are exactly what make employee-generated content (EGC) such an […]

4 Common Employer Brand Challenges (and How This Credit Bureau Tackled Them)

CLICK MP3 LINK BELOW TO STREAM AUDIO Like many employer brand leaders, Lena Lotsey’s role was born out of need. Social media management was becoming too much of a full-time job for Experian’s employee acquisition team, and they needed someone to focus solely on employer brand. Over the next two […]