Tag: strategy

Behind the Curtain: A Look Into Paycom Marketing With Adam Ballard and Casey Twenter

Guests: Adam Ballard, VP of Marketing Casey Twenter, Senior Creative Director From TikTok to TV, Paycom has partnered with influencer Corporate Natalie to reach audiences nationwide with its message on the power of employee-driven payroll through Beti®. But how did these efforts come to fruition? Paycom’s vice president of marketing […]