Tag: tech

What Employer Brand Leadership Looks Like in Tech

CLICK MP3 LINK BELOW TO STREAM AUDIO Thanks to media and the headline-grabbing office quirks of industry giants like Google, tech culture’s reputation precedes it. Jobseekers perceive tech companies as fast-paced, innovative places to work, and many assume a “work hard, play hard” attitude is a necessity. These preconceptions have […]

How to Start Building Your Remote Employer Brand

CLICK MP3 LINK BELOW TO STREAM AUDIO For years, we’ve framed the virtual workplace as “the future of work”—a distant vision, and one many employer brand managers overlooked, despite the fact that more than half of workers worldwide were spending at least half their workweek telecommuting. However, as HubSpot’s Senior […]