What’s Your Employer Brand’s Je Ne Sais Quoi?

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“What does great look like?” This was the question one tech company asked itself as it began to explore its “je ne sais quoi”—or, as it’s known at other companies, its employee value proposition.

Talend was on a mission to put words to what were necessarily undefinable qualities of its brand and culture. What its people marketing team, led by Global People Marketing Manager Jonathan Hehir, uncovered was the importance of culture, diversity, and company-wide EVP stewardship.

Why Culture Is

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