Why Employee Advocacy Is More Important Than Ever in a Post-Pandemic World

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When it comes to your employer brand, your strongest advocates are often the people who live it day-in and day-out—your employees. But wanting a strong employee advocacy presence is one thing. Actually making it happen involves a lot of hard work and strategizing. The benefits of having your team vouch for you, however, are numerous.

“Almost a third of our new hires come through from our own people,” says Erika Cote, a Global Employer Brand Partner at Pegasystems. “We truly

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