Tag: recruitment marketing

Episode 30: Keeping the “Human” in HR — How to Cultivate a Culture of Meaning & Purpose

Episode Description This week we welcome Alysha Campbell to the podcast. With more than a decade of experience as both a recruiter and HR business partner, Alysha is currently Founder and Principal of CultureShift HR, where she helps companies utilize and engage their best talent while creating diverse and purposeful […]

Episode 29: Punk Rock HR — How to Bet on Yourself and Take Control of Your Career in 2021 & Beyond

Episode Description This week we welcome Laurie Ruettimann to the podcast. As the face of the popular “Punk Rock HR” podcast, Laurie will need no introduction for many of our listeners. Laurie began her career working in HR operations and recruiting for such organizations as Monsanto, Alberto-Culver (now Unilever), and […]

Episode 28: Farewell 2020—Reflections on Growing a Business During a Pandemic & Our Expectations of the Year Ahead

Episode Description In our final episode of 2020, we are guest-free and share our reflections on Change State’s second year in business, the lessons we learned along the way, and the topics and trends we’ll be watching as we look ahead to the new year. Topics include: Change State’s growth […]

How to Enter a New Talent Market

CLICK MP3 LINK BELOW TO STREAM AUDIO When reaching out to a new talent market, your existing recruitment marketing strategy may not cut it. New markets bring new competitors, new biases, and new questions to answer with your messaging. How can leaders in recruitment marketing and employer branding do it? […]

Ep 312: Rethinking Recruitment Marketing

CLICK MP3 LINK BELOW TO STREAM AUDIO In my opinion, one of the most significant changes we are likely to see in Talent Acquisition next year is a rethinking of recruitment marketing. Programmatic advertising, career site systems and a sophisticated foundation of data and analytics are all going to part […]

What Employee-Generated Content Does to Your Employer Brand

CLICK MP3 LINK BELOW TO STREAM AUDIO Employee-generated content may not be as strategically crafted as something straight from your marketing department. Its messaging may be more candid than what your company usually posts to LinkedIn. But these markers of authenticity are exactly what make employee-generated content (EGC) such an […]