Storytelling is one of the things that makes humans human. In recruitment marketing and employer branding, stories persuade, create empathy and drive the emotional connections that make people take action. With the rise of automation and generative AI, human-based storytelling will likely be a critical differentiator between employers. So do […]
Aimwel Releases Talent Acquisition Marketing Maturity Model
Job Boards and Staffing companies simultaneously face multiple disruptions. On the Talent Supply-side, a low employment level means fewer Active Job seekers are visiting job boards, and the number of Applicants per job is declining rapidly. On the technical side, this puts extra pressure on reaching Passive Job seekers in […]